Showing posts with label Buzzwords. Show all posts
Showing posts with label Buzzwords. Show all posts

Monday, January 5, 2009

"It is time for the top 10 irritating clichés and buzzwords of the year, dominated inevitably by the financial and economic crisis."

Brian Groom in the FT with a list of bothersome phrases. I tend to find them more amusing than bothersome:

"
The black swan was too big to fail

By Brian Groom

Published: December 29 2008 18:22 | Last updated: December 29 2008 18:22

It is time for the top 10 irritating clichés and buzzwords of the year, dominated inevitably by the financial and economic crisis. You will no doubt have your own bugbears, but these are the ones that have kept me entertained.

1. Off a cliff. This has become the cry of terrified executives all round the world. Sales, advertising, currencies, oil prices, interest rates are all said to have just gone off the proverbial.

2. Too big to fail. A close second, this. When applied to large financial organisations that have had to be rescued by the taxpayer, they have already failed. In many cases they were too big to succeed.( THIS MEANS THE BUSINESS HAS AN IMPLICIT GOVERNMENT GUARANTEE OR INSURANCE POLICY. IT REALLY MEANS "TOO OBVIOUS TO STATE". )

3. Yes we can. Using a global newspaper database, I calculate that Barack Obama’s use of this phrase has resulted in a 500 per cent increase in its frequency over the past year.

4. Hope/change. Well, I guess it is better than despair and stagnation, even if these last two seem more suited to the state of the economy.

5. Eye-watering. Use of this phrase has expanded 45-fold in the past 15 years. Why?

6. Unprecedented (as in size of losses/speed of economic decline/ radical nature of new policies). The unprecedented is highly precedented at the moment. Every unprecedented action or outcome is followed by another one days later.( THIS WORD IS USED AS AN EXCUSE FOR NOT SEEING THE CRISIS COMING OR NOT KNOWING WHAT TO DO ABOUT IT. )

7. Perfect storm. I had thought this phrase, made popular by a 2000 film about a 1991 storm that combined three weather phenomena, was on its way out. But the financial crisis has brought it back, along with a host of other weather-related expressions (steering through difficult waters, adverse winds etc).( WEATHER WORDS ARE, IN FACT, A DEFINING CHARACTERISTIC OF A CRISIS. )

8. Quantitative easing. I think this simply refers to central banks printing money to buy securities, but it is not one of the dismal science’s better contributions to lucidity.( THIS ONE IS JUST PLAIN DISTURBING. )

9. Helicopter money. Much better. This idea, based on a metaphor used by Milton Friedman about dropping money by helicopter to fight deflation, is easy to grasp. But already we are hearing it rather a lot.

10. Black swan event. “Black swan” was a clever phrase dreamt up by Nassim Nicholas Taleb in his book of that name to describe events that were rare (most swans are white) yet not as unthinkable as market theorists believed. But many use it as an excuse( ANOTHER EXCUSE WORD ) for any event they claim they could not have foreseen – exactly the opposite of what Mr Taleb meant.

Banx

This year’s crop is so rich there are many I cannot fit into the top 10. One I particularly hate is deleveraging (when did leverage become a verb?), but I guess the inelegant metaphor is less damaging than the harsh reality.

Others that do not make the top 10 include meltdown, hugely/deeply, turmoil, not immune, uncharted territory/waters, carnage, spooked, totally unpredictable, challenging, toxic, crunch, negative growth, roller coaster ride. You get the picture. At least fewer of us may be going forward, though some insist on remaining proactive.( I DON'T LIKE "DEPLOY": SOUNDS MILITARY, "COMPLEXITY": AN EXCUSE WORD, "ARCANE": AN EXCUSE WORD. )

And the most over-used quotations? Chuck Prince: “As long as the music is playing, you’ve got to get up and dance( SOMETHING I NEVER DO ).” Warren Buffett: “You only learn who has been swimming naked when the tide goes out.” The latter is not even very logical. When the tide goes out, swimmers surely follow it to stay in the water.

Restive shades

This has been quite a year for dead economists. First it was Thomas Malthus, exhumed for what he had to say about food shortages and soaring commodity prices, only to return to his rest when prices fell. Then it was John Maynard Keynes, spirited up to prevent a rerun of the Great Depression. Even David Ricardo has got in on the act through the “Ricardian effects” – in which consumers cut their outlay, fearing government spending today will mean higher future taxes. Oddly, attempts to resurrect Karl Marx have proved ineffective, in spite of capitalism’s crisis. But Milton Friedman is alive again and flying his helicopter with cash to fight deflation. Who is left to exhume in 2009?( THIS IS NARRATIVE THINKING, NOT GREAT ECONOMICS. )

The slow lane

You might have thought the Slow Movement, aimed at slowing life’s pace (slow food, travel etc), was a product of prosperity, but the downturn( WHICH WASN'T SLOW ) is giving it a boost in unexpected quarters. Shipping lines are slowing down ships to reduce costs. And John Mullen, chief executive of DHL Express, said: “70 per cent of our customers have moved some of their volume from express to a slower, deferred mode.” Coming your way: slow careers.

Send your comments to brian.groom@ft.com"

Coming your way:

Debasing the coinage

Hyperinflation

Bloggocracy

Revolution

Let them eat cake

Cronyism