Showing posts with label Conspicuous Consumption. Show all posts
Showing posts with label Conspicuous Consumption. Show all posts

Monday, May 11, 2009

for some buyers, the “atmospherics” of splashing out on such a conspicuous symbol of wealth do not feel quite right

TO BE NOTED: From News N Economics:

"Is conspicuous consumption dead?

Monday, May 11, 2009

In economics there is a wave of literature, pioneered by the likes of Thornstein Veblen, that attributes consumption patterns to one's level of income and wealth, but also to his "relative" standing in society. In short: households accumulate wealth in order to pay rent, buy a car, or purchase groceries, but also to to flaunt, or openly display, one's placement in the pecking order of society. This behavior is called "conspicuous consumption", or "keeping up with the Joneses". Did you ever:

  • Build a pool in your backyard because your neighbors all had one...even though you don't swim?
  • Buy a big Hummer to drive around the streets of Houston, Texas?
  • Buy the $300 cotton top at Saks rather than the $10 cotton top at Target?
The adverse effects of this recession on consumption behavior has been diffused across all classes of society. And as households save and delever (pay down debt), does this mean that the days of conspicuous consumption are over? At least for the time being? Well, the makers at Rolls Royce are worried and planning accordingly. From the Economist:
In these hair-shirt times, selling the ultimate statement of automotive luxury is tricky. Rolls-Royce’s customers can still afford the £300,000 ($450,000) asking price. The problem, as Mr Purves acknowledges, is that for some buyers, the “atmospherics” of splashing out on such a conspicuous symbol of wealth do not feel quite right. The firm has data going back to 1904 that suggest there is no link between Rolls-Royce sales and either stockmarkets or GDP, but there is with property prices. In 2007 Beverly Hills was Rolls’s best market, beating London, Dubai and Riyadh. But last year Beverly Hills was relegated to fourth place behind Beijing, with oil-rich Abu Dhabi claiming top spot. Mr Purves says that America accounts for about 40% of Rolls-Royce sales, and California was one of the first markets to soften.
I know that most of us are not in the market for a Rolls Royce. However, it is likely that "class" may play a lesser role on consumption behavior while households slowly pay down debt.

Rebecca Wilder"

Tuesday, November 4, 2008

"Mr. Lavieri says, "people aren't shopping to feel better. They actually are not shopping to feel better."....."

Yves Smith sees, via the WSJ, a new wind blowing:

"Is "Retail Therapy" Ending in America?

Listen to this article. Powered by Odiogo.com
A report in the Wall Street Journal today focuses on how even the affluent are reining in their spending, but what I found most intriguing was that the well-cultivated American habit of shopping as self validation appears to be undergoing a sea change.

From the Wall Street Journal:
The twin currents of an economic downturn and rising concern about the environment are merging in a shift in consumer psychology. After a decade of conspicuous consumption, many middle- and upper-income Americans are no longer comfortable showing off $300 Gucci sunglasses and $8,000 Hermes Birkin bags. They are developing a distaste for extravagance that promises to affect spending on everything from cars and travel to electronics, fashion and household goods -- and to last at least as long as the recession."

Read the rest. Here's my comment:

Don said...

I'm sorry. I'm waiting for my aunt, who, although not rich, is a shopaholic, to throw the towel in. Until she does, I'm not buying it.

Of course, I buy hardly anything as a matter of course.

Don the libertarian Democrat