"Everything must go
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- Economist.com | WASHINGTON
- Categories:
- Consumption
AS MY colleague notes, economists find themselves in the position of Saint Augustine when addressing American consumers, asking for increased savings, but not yet. Ed Glaeser takes up the same topic today at Economix, where he writes that consumption in recession (for those with the means) isn't only virtuous, it could also be a good deal.
Mr Glaeser advocates inconspicuous or generous consumption (so as not to make others feel envious), including home improvements or gift-giving. Given a general decline in prices and wealth, this suggests that now is a good time to make reputational investments. Could your neighbourhood use new landscaping? Why not pay for it while materials and labour are cheap? You stimulate the economy, and your neighbours will be impressed by your philanthropy. Give heavily to local food shelters while food prices are low. Build a new basketball court in your backyard on the cheap, then invite the neighbourhood kids over to play. And so on. I think Mr Glaeser has it right in suggesting that calls to spend be framed as calls to generosity.
The potential problem, of course, is the depth of the recession. Consumers may be encouraged to hold off still longer, based on the expectation that prices will continue to fall. Or even those with ample savings may closely guard their reserves, based on fears that their jobs may be threatened. It's a good idea to encourage "safe" households to deploy their financial resources now, in the midst of recession. It's also important to recognise that in a severe enough crisis, only government will have the ability to overcome the paradox of thrift."
Me:Are you suggesting that we go door to door? What about a sales tax decrease to be phased out? Wouldn't that be more likely to work than simple admonition? After all, some of us aren't Jedi's.
I'd be more likely to be a Sith anyway.
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