Tuesday, October 28, 2008

"Consumer sentiment is closely watched because consumer spending powers about 70 percent of economic activity".

The good news is that we set a record, the bad news is the record. From the NY Times:

"WASHINGTON (AP) -- Consumer confidence plunged to its lowest on record in October, a private research group said Tuesday, as stock markets dropped sharply and companies laid off workers.

The Conference Board said the consumer confidence index fell to 38, down from a revised 61.4 in September and significantly below analysts' expectations of 52.

That's the lowest level for the index since the Conference Board began tracking consumer sentiment in 1967, and the third-steepest drop. A year ago, the index stood at 95.2."

I'm wondering how low this index could go, and could we invest in a derivative based on it. From Derivative Dribble:

"Essentially any risk that has an objectively observable event and an objectively measureable associated magnitude can be assigned a financial component and allocated using a derivative contract. There are derivative markets for risks tied to weather, energy products, interest rates, currency, etc. Wherever there is a business or regulatory motivation, financial products will appear to meet the demand."

Is there any demand?

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