"I think the conversation is important because as Eli Lake says, it tends to demolish the “plain meaning” of speech, or at least the speech coming from conservatives. If every comment uttered by conservatives is deemed racially suspect, then it makes it hard, if not impossible, for conservatives to honestly criticize Obama on any issue.
But maybe that’s the whole point: to stop conservatives from speaking. I don’t know."
I guess that you have to see this video which discusses the topic, but here's my comment:
"When beer ads try and associate beautiful women with men who guzzle beer, and I point that out, am I making a semiotic critique or simply stating the obvious?"Maybe they should read John Searle's "Speech Acts".
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